Milton Glaser is one of the most famous American graphic designers of the 20 century. Milton Glaser is the designer behind some of the most famous popular icons, including the 'I love New York' campaign for the New York State Department of Commerce Skip forward nearly 25 years, and the I (Heart) NY design remains one of the most recognizable pieces of design in the world. Still cited on licensed and unlicensed merchandise across the city and internationally, it's has taken on a life of its own.Glaser has designed everything from a 1967 Bob Dylan Greatest Hits Album cover, to the DC Bullet adorning every DC comic for nearly 25 years, yet he still finds himself remembered for the aching simplicity of the I Heart NY design. What I love about his is the simplicity of it and yet it’s so popular. It just comes to show that a design doesn’t have to me complicated to be affective.
http://www.telegraph.co.uk/culture/art/art-features/8303867/Milton-Glaser-his-heart-was-in-the-right-place.html
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